BDA Partners is pleased to announce that its clients, the shareholders of Thien Long An Thinh (\u201cTLAT\u201d) in Vietnam, have entered into an agreement to sell their stakes in TLAT, which owns 46.82% in Thien Long Group Corp (\u201cThien Long\u201d), to KOKUYO Co Ltd from Japan. Following this acquisition, Thien Long\u2019s remaining shareholders will be invited to tender their shares through a Public Tender Offer, enabling KOKUYO to acquire a controlling stake of up to 65.01%.<\/p>\n\n\n\n
The transaction is valued at approximately US$185m.<\/p>\n\n\n\n
BDA acted as the exclusive financial advisor to the key selling shareholders on this proposed transaction.<\/p>\n\n\n\n
Founded in 1981, Thien Long has grown from a local Vietnam stationery manufacturer and distributor into the iconic \u201cKing of Stationery\u201d, a powerhouse brand known to every Vietnamese consumer. Its winning formula combines market-leading product innovation, efficient production and procurement, and robust sales network across SE Asia. Thien Long\u2019s products reach the whole of Vietnam and are exported to 74 countries worldwide.<\/p>\n\n\n\n
After the transaction, KOKUYO will preserve and elevate the Thien Long brand, unlocking the next wave of growth. This landmark partnership amplifies the Thien Long brand, pairing it with KOKUYO\u2019s global recognition, world-class quality, and international scale. It is expected to significantly boost the brand\u2019s visibility and influence in Vietnam and across the region.<\/p>\n\n\n\n
For KOKUYO, the acquisition is a significant step toward its goal of becoming the top stationery player in Asia by 2030. The transaction is expected to provide KOKUYO access to Thien Long\u2019s established writing tool production infrastructure, expand KOKUYO\u2019s business via Thien Long\u2019s sales platform in SE Asia, and accelerate its global stationery expansion.<\/p>\n\n\n\n
Huong Trinh, Partner and Head of HCMC, BDA Partners, said: \u201cWe\u2019re delighted to advise Thien Long\u2019s shareholders on the proposed transaction and look forward to the future of Thien Long under KOKUYO. This transaction is a testament to BDA\u2019s strong on-the-ground execution capabilities and robust global buyer network, to deliver a successful result for Vietnam business owners.\u201d<\/p>\n\n\n\n
Jeff Acton, Partner and Head of Tokyo, BDA Partners, said: \u201cThis high-profile transaction demonstrates the attractiveness of the Vietnamese market for Japanese corporations. We\u2019re proud to play a pivotal role in this transaction, and bring optimal outcomes to all stakeholders. We\u2019re committed to support more Japan\u2013Vietnam partnerships in the future through impactful M&A.\u201d<\/p>\n\n\n\n
Karen Cheung, Partner and Head of Consumer & Retail, said: \u201cKOKUYO\u2019s proposed acquisition is a landmark transaction in the Vietnamese consumer space. BDA has used our sector expertise to articulate the growth potential of stationery in Vietnam and across SE Asia. We\u2019re keen to see the synergies this partnership will unlock for KOKUYO and Thien Long.\u201d<\/p>\n","protected":false},"featured_media":19716,"template":"","class_list":["post-19200","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n