{"id":6328,"date":"2009-05-02T21:36:14","date_gmt":"2009-05-02T21:36:14","guid":{"rendered":"https:\/\/www.bdapartners.com\/?post_type=bdanews&p=6328"},"modified":"2019-07-19T10:42:28","modified_gmt":"2019-07-19T10:42:28","slug":"profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine","status":"publish","type":"bdanews","link":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/","title":{"rendered":"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d"},"content":{"rendered":"

May 2, 2009<\/p>\n

Asia<\/strong>hand<\/p>\n

Euan Rellie wants to be the go-to guy for the middle market in Asia. Rellie, 41, is co-founder and senior managing director of New York-based Business Development Asia LLC<\/strong>, a boutique advisory firm specializing in cross-border M&A.<\/p>\n

\u201cI\u2019ve had only two jobs in my life,\u201d says Rellie, who since 1996 has been helping Western companies gain a foothold in Asia. \u201cWe are a 50-strong, cross-border investment banking firm, mostly working for Western multinationals who want either to grow or shrink in Asia. Our work is very solidly in the middle market.\u201d<\/p>\n

Some notable deals include Parsippany, N.J., ink producer Sun Chemical Corp.<\/strong>\u2018s 60-40 joint venture with Chinese aluminum pigment manufacturer Nantong Shanjing Metallic Pigments Co. Ltd.<\/strong> in February 2008; the September acquisition of U.K.-based BWA Water Additives UK Ltd. by Saudi Arabia\u2019s Seera Investment Bank<\/strong> from Close Brothers Private Equity LLP<\/strong>; and the sale of the polymer division of Mumbai\u2019s Apar Industries Ltd.<\/strong> to French specialty chemicals producer Eliokem SAS<\/strong> for $27.5 million in November 2007.<\/p>\n

Rellie founded BDA with a partner and a few hundred thousand dollars. In the mid-\u201990s, Rellie became interested in China\u2019s prospects as an inexpensive manufacturing base for Western companies, which only strengthened over the last decade. \u201cFor most of the history of BDA, the U.S. [GDP] has been growing at 2% to 3% a year, China\u2019s been growing at 10% or 12%. Now the U.S. is shrinking, China\u2019s still growing,\u201d he says.<\/p>\n

BDA\u2019s work is heavily concentrated in China, though it has done deals in India, the Middle East and elsewhere. \u201cChina\u2019s full of $50 million to $150 million companies who desperately need help now to expand internationally, and the natural way for them to do that is to team up with a Western partner,\u201d he says.<\/p>\n

Rellie says his team has developed an awareness of cross-border issues, such as cultural and religious factors that may influence valuations, deal structures and due diligence. There are also logistical problems such as negotiating in multiple languages, jurisdictions and time zones.<\/p>\n

\u201cChina is a very hard place to get an M&A deal done,\u201d Rellie says. \u201cYou\u2019ve got language barriers. Their legal regulations aren\u2019t always clear. They\u2019re often contradictory, [and] there\u2019s a lot of endemic, petty corruption.\u201d<\/p>\n

Western managers can be tried and convicted under Chinese law for bribing officials. Rellie admits that \u201cit makes it quite scary for Western companies trying to do deals there.\u201d<\/p>\n

But the firm\u2019s 25 Chinese-speaking employees hammer business owners with questions: How many sets of books do they keep, to what extent have they bribed government officials, do they pay their taxes?<\/p>\n

Rellie, the son of a British diplomat, traveled widely from an early age. Eton and Cambridge-educated, he founded BDA after working six years with U.K.-based Schroders plc<\/strong>\u2018s investment banking unit \u2014 now part of Citigroup Inc.<\/strong> \u2014 in London, New York and Singapore. He is married to Lucy Sykes, long considered an \u201cIt Girl\u201d of New York society.<\/p>\n

Early on, Rellie didn\u2019t have much interest in finance but was intrigued by Kohlberg Kravis Roberts & Co.<\/strong>\u2018s 1989 buyout of RJR Nabisco. He cites \u201cBarbarians at the Gate\u201d as a favorite book. \u201cThere\u2019s that scene with Scott Stuart, where\u2019s he\u2019s trying to value Nabisco, \u2018I can\u2019t get $27 billion, I can get $26 billion,\u2019 \u201d Rellie says, chuckling.<\/p>\n

He discovered he liked the advisory business while interning at J.P. Morgan. \u201cI thought, \u2018Wow, this is a big surprise, investment banking can be fun,\u2019 \u201d he says. A steady paycheck helped, too. \u201cThey paid \u00a3250 [$369] per week, which at the time seemed like incredible riches,\u201d he recalls.<\/p>\n

Rellie\u2019s global experience has given him a world view. \u201cIt\u2019s a deeper recession in many ways because we have such an intertwined world, everywhere slowed down at the same time,\u201d he says. But he applauds stimulus legislation passed worldwide and remains upbeat. \u201cThe world will recover,\u201d he says.<\/p>\n

To ensure BDA\u2019s survival, Rellie is carefully monitoring cash flow. The firm closed 12 deals in Asia last year, and aims to close 12 this year. It now has between six and 10 clients, each paying BDA between $30,000 and $40,000 a month to hunt for targets.<\/p>\n

\u201cWe\u2019ll keep doing what we do well. I thought when I set up the firm, I would either become rich or bankrupt,\u201d he says. \u201cThirteen years later neither of these things is true.\u201d<\/p>\n

http:\/\/www.thedeal.com\/newsweekly\/features\/asia-hand.php<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-6328","bdanews","type-bdanews","status-publish","hentry"],"acf":[],"yoast_head":"\nProfile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners\" \/>\n<meta property=\"og:description\" content=\"May 2, 2009 Asiahand Euan Rellie wants to be the go-to guy for the middle market in Asia. Rellie, 41, is co-founder and senior managing director of New York-based Business Development Asia LLC, a boutique advisory firm specializing in cross-border M&A. \u201cI\u2019ve had only two jobs in my life,\u201d says Rellie, who since 1996 has […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/\" \/>\n<meta property=\"og:site_name\" content=\"BDA Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-19T10:42:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2023\/11\/bdapartners-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/bdanews\\\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\\\/\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/bdanews\\\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\\\/\",\"name\":\"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#website\"},\"datePublished\":\"2009-05-02T21:36:14+00:00\",\"dateModified\":\"2019-07-19T10:42:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/bdanews\\\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\\\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/bdanews\\\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/bdanews\\\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#website\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/\",\"name\":\"BDA Partners\",\"description\":\"The global investment banking advisor\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#organization\",\"name\":\"BDA Partners\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/BDA-logo_white-frame.png\",\"contentUrl\":\"https:\\\/\\\/www.bdapartners.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/BDA-logo_white-frame.png\",\"width\":2397,\"height\":1285,\"caption\":\"BDA Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/","og_locale":"ko_KR","og_type":"article","og_title":"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners","og_description":"May 2, 2009 Asiahand Euan Rellie wants to be the go-to guy for the middle market in Asia. Rellie, 41, is co-founder and senior managing director of New York-based Business Development Asia LLC, a boutique advisory firm specializing in cross-border M&A. \u201cI\u2019ve had only two jobs in my life,\u201d says Rellie, who since 1996 has […]","og_url":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/","og_site_name":"BDA Partners","article_modified_time":"2019-07-19T10:42:28+00:00","og_image":[{"width":960,"height":720,"url":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2023\/11\/bdapartners-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"4\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/","url":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/","name":"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d - BDA Partners","isPartOf":{"@id":"https:\/\/www.bdapartners.com\/ko\/#website"},"datePublished":"2009-05-02T21:36:14+00:00","dateModified":"2019-07-19T10:42:28+00:00","breadcrumb":{"@id":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bdapartners.com\/ko\/bdanews\/profile-of-bda-senior-managing-director-euan-rellie-in-the-deal-magazine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bdapartners.com\/ko\/"},{"@type":"ListItem","position":2,"name":"Profile of BDA Senior Managing Director Euan Rellie in \u201cThe Deal Magazine\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.bdapartners.com\/ko\/#website","url":"https:\/\/www.bdapartners.com\/ko\/","name":"BDA Partners","description":"The global investment banking advisor","publisher":{"@id":"https:\/\/www.bdapartners.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bdapartners.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/www.bdapartners.com\/ko\/#organization","name":"BDA Partners","url":"https:\/\/www.bdapartners.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.bdapartners.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2019\/10\/BDA-logo_white-frame.png","contentUrl":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2019\/10\/BDA-logo_white-frame.png","width":2397,"height":1285,"caption":"BDA Partners"},"image":{"@id":"https:\/\/www.bdapartners.com\/ko\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.bdapartners.com\/ko\/wp-json\/wp\/v2\/bdanews\/6328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bdapartners.com\/ko\/wp-json\/wp\/v2\/bdanews"}],"about":[{"href":"https:\/\/www.bdapartners.com\/ko\/wp-json\/wp\/v2\/types\/bdanews"}],"wp:attachment":[{"href":"https:\/\/www.bdapartners.com\/ko\/wp-json\/wp\/v2\/media?parent=6328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}