BDA Partners is pleased to announce that its client, a collective of private equity funds (Investor Group, Riverland, CIR) together with additional early-stage investors, has completed the sale of Yuanyu Radio Advertising to its own management team supported by Orient Securities.<\/p>\n
Headquartered in Shanghai, Yuanyu Radio Advertising is China\u2019s leading radio advertising agency, providing a full range of advertisement planning, production, placement, and market intelligence services to 4A advertising agencies as well as global and domestic brands.<\/p>\n
The Company broadcasts its advertisements on 2,000+ channels across the country, reaching 1.1bn listeners, and has also created the largest captive radio network in China through exclusive arrangements with 120+ leading radio channels.<\/p>\n
Mark Webster, Managing Director at BDA Partners, said \u201cWe\u2019re pleased to have advised the shareholders of Yuanyu Radio Advertising on this successful transaction. This builds our track record in Asia\u2019s dynamic TMT sector and also demonstrates BDA\u2019s capabilities in advising on management buyout situations and delivering positive exits for private equity clients.\u201d<\/p>\n