{"id":707,"date":"2012-10-17T21:46:53","date_gmt":"2012-10-17T21:46:53","guid":{"rendered":"https:\/\/www.bdapartners.com\/?post_type=transaction&#038;p=707"},"modified":"2023-05-17T14:08:45","modified_gmt":"2023-05-17T06:08:45","slug":"bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam","status":"publish","type":"transaction","link":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/","title":{"rendered":"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam"},"content":{"rendered":"<p><span style=\"font-size: inherit;\">Masan Consumer JSC (\u201cMasan Consumer\u201d), one of Vietnam\u2019s largest diversified consumer companies, announced that it will acquire 40% of the shares in Vietnam-France Animal Feed Production JSC (\u201cProconco\u201d).<\/span><\/p>\n<p>Masan Group, (HOSE: MSN, \u201cMasan\u201d, \u201cThe Group\u201d), one of Vietnam\u2019s largest private sector business groups, acquired the 40% stake in Proconco on behalf of Masan Consumer from Prudential Assurance Private Limited and PCA International Funds SPC (Vietnam Segregated Portfolio) for a total cash consideration of approximately US$96m. Masan will transfer the 40% stake to Masan Consumer at cost. Closing of the transaction between Masan Group and Masan Consumer is subject to corporate and creditor approvals.<\/p>\n<p>BDA advised Prudential Assurance Private Limited and PCA International Funds SPC (Vietnam Segregated Portfolio) on the transaction.<\/p>\n<p>The Proconco acquisition lays the foundation for Masan Consumer to enter the attractive processed meat segment \u2013 significant growth potential backed by Vietnam\u2019s population growth and increasing per capita consumption of animal protein. Since its founding, Proconco has established the premier brand in agricultural feed in Vietnam, Con Co. Proconco\u2019s deep understanding of local farmers combined with international R&amp;D capabilities, allow it to offer product quality that is of international standards and uniquely customized for domestic livestock. Proconco has also developed one of the deepest nationwide agricultural networks in Vietnam with over 475 distributors covering 63 provinces and municipalities.<\/p>\n<p><strong>About Masan Group Corporation<br \/>\n<\/strong>Masan Group is one of Vietnam\u2019s largest private sector companies focused on building market-leading businesses that capitalize on Vietnam\u2019s structural consumption and resources stories.<\/p>\n<p><strong>About Masan Consumer Corporation<br \/>\n<\/strong>Masan Consumer is one of Vietnam\u2019s largest local diversified FMCG companies. It manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, chili sauce, instant noodles, instant coffee and instant cereals. Masan Consumer commenced operations in 2000 and has subsequently grown its product portfolio, domestic sales and distribution channels to establish a leading position in Vietnamese branded consumer food and beverage market. Key brands include Chin-su, Nam Ngu, Tam Thai Tu, Rong Viet, Omachi, Oh Ngon, TienVua, Kokomi, Vinacaf\u00e9 and De men.<\/p>\n<p><strong>About Proconco<br \/>\n<\/strong>Proconco is the leading domestic livestock and aqua feed manufacturer in Vietnam. The Company offers a wide range of high quality feed products for pigs, chicken, quails, cows, ducks, fish, and shrimp. Proconco operates across the complete agricultural feed value chain, including formulation expertise, production capabilities, supply chain infrastructure, warehousing, marketing and distribution.<\/p>\n<p><strong>About Prudential plc<br \/>\n<\/strong>Prudential plc is an international financial services group with significant operations in Asia, the US and the UK. Prudential serves over 26 million customers and have \u00a3363 billion of assets under management (at 30 June 2012). It is listed on stock exchanges in London, Hong Kong, Singapore and New York.<\/p>\n<p><strong>About BDA<br \/>\n<\/strong>Business Development Asia (\u201cBDA\u201d) an investment banking firm that advises on international mergers and acquisitions. We specialize in cross-border transactions involving Asia with enterprise values up to US$1bn. We have a strong track record advising North American, European, and Asian firms on cross-border transactions. BDA was named Investment Banking Firm of the Year by M&amp;A Advisor in December 2010. BDA is headquartered in New York with offices in London, Beijing, Shanghai, Hong Kong, Mumbai, Bahrain, Seoul and Tokyo.<\/p>\n<p>For more information regarding this transaction, please contact Paul DiGiacomo in Hong Kong on (+852) 2537-9565 or pdigiacomo@bdallc.com<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-707","transaction","type-transaction","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners\" \/>\n<meta property=\"og:description\" content=\"Masan Consumer JSC (\u201cMasan Consumer\u201d), one of Vietnam\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"BDA Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T06:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2023\/11\/bdapartners-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/transaction\\\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\\\/\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/transaction\\\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\\\/\",\"name\":\"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#website\"},\"datePublished\":\"2012-10-17T21:46:53+00:00\",\"dateModified\":\"2023-05-17T06:08:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/transaction\\\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\\\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/transaction\\\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/transaction\\\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#website\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/\",\"name\":\"BDA Partners\",\"description\":\"The global investment banking advisor\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#organization\",\"name\":\"BDA Partners\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bdapartners.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/BDA-logo_white-frame.png\",\"contentUrl\":\"https:\\\/\\\/www.bdapartners.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/BDA-logo_white-frame.png\",\"width\":2397,\"height\":1285,\"caption\":\"BDA Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bdapartners.com\\\/zh-hans\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/","og_locale":"zh_CN","og_type":"article","og_title":"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners","og_description":"Masan Consumer JSC (\u201cMasan Consumer\u201d), one of Vietnam\u2019s [&hellip;]","og_url":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/","og_site_name":"BDA Partners","article_modified_time":"2023-05-17T06:08:45+00:00","og_image":[{"width":960,"height":720,"url":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2023\/11\/bdapartners-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"3 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/","url":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/","name":"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam - BDA Partners","isPartOf":{"@id":"https:\/\/www.bdapartners.com\/zh-hans\/#website"},"datePublished":"2012-10-17T21:46:53+00:00","dateModified":"2023-05-17T06:08:45+00:00","breadcrumb":{"@id":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bdapartners.com\/zh-hans\/transaction\/bda-advises-funds-managed-by-prudential-plc-on-sale-of-40-stake-of-proconco-in-vietnam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bdapartners.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"BDA advises funds managed by Prudential plc on sale of 40% stake of Proconco in Vietnam"}]},{"@type":"WebSite","@id":"https:\/\/www.bdapartners.com\/zh-hans\/#website","url":"https:\/\/www.bdapartners.com\/zh-hans\/","name":"BDA Partners","description":"The global investment banking advisor","publisher":{"@id":"https:\/\/www.bdapartners.com\/zh-hans\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bdapartners.com\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-CN"},{"@type":"Organization","@id":"https:\/\/www.bdapartners.com\/zh-hans\/#organization","name":"BDA Partners","url":"https:\/\/www.bdapartners.com\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.bdapartners.com\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2019\/10\/BDA-logo_white-frame.png","contentUrl":"https:\/\/www.bdapartners.com\/wp-content\/uploads\/2019\/10\/BDA-logo_white-frame.png","width":2397,"height":1285,"caption":"BDA Partners"},"image":{"@id":"https:\/\/www.bdapartners.com\/zh-hans\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.bdapartners.com\/zh-hans\/wp-json\/wp\/v2\/transaction\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bdapartners.com\/zh-hans\/wp-json\/wp\/v2\/transaction"}],"about":[{"href":"https:\/\/www.bdapartners.com\/zh-hans\/wp-json\/wp\/v2\/types\/transaction"}],"wp:attachment":[{"href":"https:\/\/www.bdapartners.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}