Wake up and smell the coffee: the fast-growing India market

Coffee is one of the world’s most widely traded and consumed commodities, but in many of its traditional strongholds the category is already mature. The global coffee market was valued at US$256bn in 2025 and is projected to grow at a CAGR of 4.5% through 2034 – steady expansion for an already well-established category. Asia-Pacific market valued at US$68bn in 2025, by contrast, is expected to grow at nearly 6.2% CAGR, with India at a very different point on the adoption curve growing at 8% year-on-year. 

Europe, Japan and North America, which together accounted for more than half of global coffee consumption in 2023, remain well-established markets where value per cup continues to rise, driven by premiumization, sustainability-led purchasing and the rapid growth of convenience formats such as pods and ready-to-drink offerings. 

Among late-blooming coffee markets, China’s adoption story has been well documented, with domestic consumption growing by more than 150% over the past decade (2015–2025). Yet it has also proven to be a more guarded market than many international operators initially anticipated.  

If China has been the most closely watched “new coffee” market of the last decade, India is increasingly emerging as the next one to watch. It is younger, fast-urbanising, English-comfortable and culturally receptive to global café formats, yet still materially underpenetrated on consumption. 

Read the full article here.

About BDA

BDA Partners is the global investment banking advisor. We are a premium provider of advice to sophisticated clients globally, with 30 years’ experience advising on cross-border M&A, capital raising, and financial restructuring. We provide global reach with our teams in New York and London, and true regional depth through our Asian offices in Mumbai, Singapore, Ho Chi Minh City, Hong Kong, Shanghai, Seoul and Tokyo. BDA has expertise in the Chemicals, Consumer & Retail, Health, Industrials, Services, Sustainability and Technology sectors. We work relentlessly to earn clients’ trust by delivering insightful advice and outstanding outcomes. BDA Partners has strategic partnerships with William Blair, a premier global investment banking business, and with DBJ (Development Bank of Japan), a Japanese government-owned bank with US$150bn of assets.

US securities transactions are performed by BDA Partners’ affiliate, BDA Advisors Inc, a broker-dealer registered with the SEC. BDA Advisors Inc is a member of FINRA and SIPC. In the UK, BDA Partners is authorized and regulated by the FCA. In Hong Kong, BDA Partners (HK) Ltd is licensed and regulated by the SFC to conduct Type 1 and Type 4 regulated activities to professional investors. bdapartners.com