BDA advises Navis Capital Partners on the sale of Alliance Cosmetics Group to Mandom Corporation

Alliance Cosmetics Group a portfolio company of

has been acquired by


BDA Partners is pleased to announce that its client Navis Capital Partners has agreed to divest its controlling interest in Alliance Cosmetics Group to Mandom Corporation of Japan.

Alliance is a leading SE Asian cosmetics business and owns the Silkygirl brand. It develops, markets and distributes colour cosmetics, hair colour and personal care products across various SE Asian markets, including Malaysia, Singapore, Indonesia, Brunei, the Philippines, Vietnam and Indochina. These products are sold in pharmacy chains, personal care stores, department stores, and traditional retail outlets. Silkygirl has a leading market share in its key markets, high brand awareness, and loyal usage amongst its consumers.

BDA Partners was the exclusive financial advisor to Navis on the transaction.

Paul DiGiacomo, Senior Managing Director, BDA Partners said: “We are proud to have advised Navis on the successful exit of Alliance and are excited to see the business continue to flourish under Mandom’s ownership. This transaction serves as another example of BDA working seamlessly across multiple countries to clear the market globally for our sellside clients.  We are pleased to have helped achieve a highly positive outcome for shareholders and stakeholders.”

About Navis Capital Partners Limited

Founded in 1998, Navis manages approximately US$5bn in public and private equity capital and focuses on investments primarily in and around Asia. Navis contributes both capital and management expertise to a limited number of well-positioned companies with the objective of directing strategic, operational and financial improvements. Navis has one of the largest private equity professional teams in Asia, comprising over 60 individuals, supported by over 30 administrative staff, in six offices across the region. Navis has a long and proven track record in pan-Asian private equity, with over 75 control transactions across the Asian region completed since its establishment. www.naviscapital.com

About Alliance Cosmetics Group

Alliance Cosmetics Group is a leading colour cosmetic business in Southeast Asia. It distributes a full range of colour cosmetics, hair colour and fragrances under the “Silkygirl” brand and also distributes 3rd party personal care products. Alliance Cosmetics Group is headquartered in Malaysia, with its brand spanning Malaysia, Singapore, Indonesia, Brunei, Philippines, Vietnam and Indochina.  It has a leading market share in Malaysia, Singapore and Brunei as well as an established and fast growing position in Indonesia. www.silkycosmetics.com

About Mandom Corporation

Established in 1927, Mandom is a leading provider of hair care and skin care products, colour cosmetics and fragrances based in Japan. Mandom offers its products under its flagship brands including “GATSBY”, “LUCIDO”, “BIFESTA”, “PIXY” and “PUCELLE” which are sold through a wide retail network of drug stores, specialty beauty stores and grocery stores across Japan, Indonesia and other markets, including Greater China, Southeast Asia, India, the US and UK. Mandom is listed on Tokyo Stock Exchange under the ticker “4917”. www.mandom.co.jp

About BDA

BDA Partners is the global investment banking advisor for Asia. We are a premium provider of Asia-related advice to sophisticated clients globally, with over 20 years’ experience advising on cross-border M&A, capital raising, and financial restructuring. We provide global reach with our teams in New York and London, and true regional depth through our seven Asian offices in Mumbai, Singapore, Ho Chi Minh City, Hong Kong, Shanghai, Seoul, and Tokyo. BDA has deep expertise in the Chemicals, Consumer & Retail, Health, Industrials, Services and Technology sectors. We work relentlessly to earn our clients’ trust by delivering insightful advice and outstanding outcomes.

BDA Partners has strategic partnerships with William Blair, a premier global investment banking business, and with DBJ (Development Bank of Japan), a Japanese Government-owned bank with US$150bn of assets.

US securities transactions are performed by BDA Partners’ affiliate, BDA Advisors Inc, a broker-dealer registered with the Securities and Exchange Commission (SEC). BDA Advisors Inc is a member of the Financial Industry Regulatory Authority (FINRA) and SIPC. In the UK, BDA Partners is authorised and regulated by the Financial Conduct Authority (FCA). In Hong Kong, BDA Partners (HK) Ltd is licensed and regulated by the Securities & Futures Commission (SFC) to conduct Type 1 and Type 4 regulated activities to professional investors. www.bdapartners.com