BDA advises Lime Crime on strategic partnership in China and investment by EverYi Capital

formed a strategic partnership in China and investment by


BDA Partners is pleased to announce that its client, Tengram Capital Partners, has secured investment for its portfolio company, Lime Crime, from the Chinese private equity fund, EverYi Capital. Under the agreement, EverYi will also serve as a strategic partner in Mainland China, spearheading the introduction and growth of the Lime Crime brand in the region. Terms of the transaction were not disclosed. 

Lime Crime is an innovative, cult-status cosmetics and hair color brand that has been revolutionizing makeup since 2008. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader, driven by its substantial social influence. It is also a leader in ethical cosmetics, with a 100% vegan and cruelty-free product lineup for lips, eyes, face and hair as well as related accessories. Lime Crime’s products can be found at Bloomingdale’s, Riley Rose, Ulta.com, ASOS, Revolve, limecrime.com, and globally across the USA, Europe, Middle East, Russia and Australia.

Karen Cheung, Managing Director, BDA Partners commented, “We have found success in connecting young digital consumer brands in the West to investors and growth markets in Asia. BDA is committed to working with the highest quality consumer entrepreneurs and leading private equity investors worldwide.”

About Tengram Capital Partners

Based in Westport, CT, Tengram Capital Partners is a private equity firm formed to invest in companies in the branded consumer products and retail space. Tengram seeks to invest in and partner with companies across the consumer sector, investing in strong brands alongside strong management teams. It is particularly focused on value addition for small-cap growth companies and restructuring opportunities with companies generating stable cash flows. www.tengramcapital.com

About EverYi Capital

Established in 2015, EverYi Capital is a consumer-focused private equity firm based in Shanghai and Hong Kong. Led by the former Asian investing team of AEA Investors, EverYi focuses on partnering with the best of premium and niche brands – whether from China or overseas – to help them flourish in the exciting, yet complex China market. EverYi utilizes a flexible investment and partnership framework, allowing it to forge bespoke, value-additive deals that best suit both sides, wither a majority stake, minority stake or joint venture. www.everyicap.com

About BDA

BDA Partners is the global investment banking advisor for Asia. We are a premium provider of Asia-related advice to sophisticated clients globally, with over 20 years’ experience advising on cross-border M&A, capital raising, and financial restructuring. We provide global reach with our teams in New York and London, and true regional depth through our seven Asian offices in Mumbai, Singapore, Ho Chi Minh City, Hong Kong, Shanghai, Seoul and Tokyo. BDA has deep expertise in the Chemicals, Consumer & Retail, Health, Industrials, Services and Technology sectors. We work relentlessly to earn our clients’ trust by delivering insightful advice and outstanding outcomes.

BDA Partners has strategic partnerships with William Blair, a premier global investment banking business, and with DBJ (Development Bank of Japan), a Japanese government-owned bank with US$150bn of assets. www.bdapartners.com