BDA advises PE consortium on sale of Yuanyu Radio Advertising

divested Yuanyu Radio Advertising to Management / Orient Securities


BDA Partners is pleased to announce that its client, a collective of private equity funds (Investor Group, Riverland, CIR) together with additional early-stage investors, has completed the sale of Yuanyu Radio Advertising to its own management team supported by Orient Securities.

Headquartered in Shanghai, Yuanyu Radio Advertising is China’s leading radio advertising agency, providing a full range of advertisement planning, production, placement, and market intelligence services to 4A advertising agencies as well as global and domestic brands.

The Company broadcasts its advertisements on 2,000+ channels across the country, reaching 1.1bn listeners, and has also created the largest captive radio network in China through exclusive arrangements with 120+ leading radio channels.

Mark Webster, Managing Director at BDA Partners, said “We’re pleased to have advised the shareholders of Yuanyu Radio Advertising on this successful transaction. This builds our track record in Asia’s dynamic TMT sector and also demonstrates BDA’s capabilities in advising on management buyout situations and delivering positive exits for private equity clients.”

About BDA
BDA Partners is a leader in cross-border investment banking involving Asia. BDA advises on M&A and capital raising. BDA has been consistently owned and managed by the same team since 1996. BDA has a track record of providing independent advice to blue-chip corporate and financial sponsor clients from North America, Europe, and Asia. BDA is headquartered in New York with offices in London, Dubai, Mumbai, Ho Chi Minh City, Singapore, Hong Kong, Shanghai, Seoul, and Tokyo. BDA formed partnerships with William Blair & Company in 2011 and Development Bank of Japan in 2017. www.bdapartners.com

US securities transactions are performed by BDA Partners’ affiliate, BDA Advisors Inc, a broker-dealer registered with the Securities and Exchange Commission (SEC). BDA Advisors Inc. is a member of the Financial Industry Regulatory Authority (FINRA) and SIPC. In the UK, BDA Partners is authorised and regulated by the Financial Conduct Authority (FCA). In Hong Kong, BDA Partners (HK) Ltd is licensed and regulated by the Securities & Futures Commission (SFC) to conduct Type 1 and Type 4 regulated activities to professional investors.