BDA advised Mediabistro on sale of Adweek to Beringer Capital

BDA Partners is pleased to announce that its client, Mediabistro Holdings (“MBH”), has agreed to sell Adweek, the premier resource for news and insight in media, marketing, and advertising, to Beringer Capital, a leading private equity firm focused on digital media and marketing. BDA acted as exclusive financial advisor to MBH during its strategic process.

First published in 1978, Adweek is now one of the largest news sources in the media, marketing and advertising space. Adweek.com sees more than 6.5 million monthly unique visitors and has been ranked within the top three most shared media content sources online. With more than three times the readership of its closest competitor, and a social media following of 1.9 million, Adweek is well positioned to capitalize on the digital evolution of the media landscape.

In addition to the Adweek digital and print publications, the acquisition from Mediabistro Holdings also includes the nine industry blogs in the Adweek Blog Network: AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy.

Following this acquisition, Beringer Capital will provide Adweek with resources to expand its editorial content, delivered online and across a weekly print magazine, mobile applications, daily newsletters, social media, original videos, events, and awards.

Matthew Doull, Senior Advisor to BDA, said “We’re proud to have advised Mediabistro Holdings on this sale process, and to have elicited global interest in Adweek. Beringer represents a strong partner for Adweek to continue to develop its growing editorial and digital platforms.”