BDA advises Algonomy and shareholders Temasek, Eight Roads and Avataar Venture Partners, on sale to ADA 

BDA Partners is pleased to announce that Algonomy, a leading SaaS provider of AI-driven personalization and agentic decisioning solutions for retail, has been acquired by ADA, the Data and AI Experience Company.  

Algonomy, built on the legacy of predecessors Manthan and RichRelevance, is trusted by over 400 leading brands across more than 20 countries. It delivers autonomous, hyper-personalized customer experiences. Its AI-enabled platform automates decisioning across the retail business lifecycle, spanning eCommerce, marketing, merchandising and supply chain.  

BDA Partners acted as exclusive financial advisor to Algonomy and its shareholders on the transaction. 

ADA is the Data and AI Experience Company. It designs, builds, and operates trusted, agentic AI experiences that drive measurable outcomes, combining AI Identity & Trust, AI-Powered Personalization & Commerce, and AI-Ready Data Stack Enablement Solutions. Headquartered in Singapore and Malaysia, ADA is backed by marquee shareholders including Axiata Group, Mitsui, SoftBank, and Sumitomo Corp.

The combination strengthens ADA’s intelligent growth platform, bringing Algonomy’s AI decision-making technology. This closes the gap from data and insight to fully agentic customer experiences, and extends the combined group’s reach to 34 markets across APAC, the US, MENA and Europe. 

Algonomy’s product suite now combines deep AI capabilities in personalization, merchandising and supply-chain intelligence, with ADA’s regional scale, enterprise client relationships and delivery capabilities. 

Atul Jalan, Founder & CEO, Algonomy, said: “We started Algonomy twenty years ago on a single bet: that better decisions, made faster, would change what brands could do for the consumers of their products. Four hundred brands later, through several reinventions of this industry, the bet has held. ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting. I’ve never had appetite for watching a shift like this from the sidelines, and this is the one I am excited to help build, not just call.” 

Srinivas Gattamneni, CEO of ADA, said: “We believe every customer touch point will be AI agent driven, and we are building the world’s most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising and supply-chain intelligence, bringing us closer to our vision.”

Manoj Balwani, Head of Technology, US & India, BDA Partners, said: “This transaction highlights BDA’s expertise in Enterprise Software, SaaS and AI, as well as our ability to structure and deliver complex, multi-stakeholder cross-border transactions. Algonomy and ADA have an exciting future ahead of them.”